After 25 years building specialist meetings and events expertise, Your Event Solutions (YES) is now ALTOUR. The name changes, but the people, relationships and personal service stay the same, now backed by ALTOUR’s global reach, buying power and technology.
Here are the answers to questions we anticipate most about this rebrand.
What is changing
YES is now ALTOUR, bringing meetings and events expertise together with ALTOUR’s wider global capabilities under one brand. What’s changing is the brand identity: the name, visual branding, website experience and client-facing materials. The expertise, the teams and the way we work stay exactly as they are.
When the change takes effect
The transition takes effect on 14 September 2026. From this date you’ll see the ALTOUR name and branding across our communications and materials.
Why YES is becoming ALTOUR
Bringing everything under one brand creates a clearer, more connected offer. It combines the creativity, personal service and specialist expertise YES has built over 25 years with ALTOUR’s global reach, network buying power, technology and wider travel capabilities.
Is YES being replaced
No. The brand is evolving while the expertise carries on. The people, relationships, culture and knowledge built through YES are becoming part of the wider ALTOUR business.
What ALTOUR adds
ALTOUR brings global scale, local delivery, wider resources and technology to the expertise already established through YES. For clients, that can mean greater visibility, stronger financial transparency and a more connected way to manage meetings, events and event-related spend.
What is ALTOUR
ALTOUR is a global travel management company with a presence in more than 90 countries. It supports organisations across corporate travel, meetings and events, combining global reach with local expertise.
What meetings and events services are available
ALTOUR supports the full event lifecycle: strategy, sourcing, creative development, delivery, technology, reconciliation and experience measurement. The meetings and events team handles everything from individual meetings through to complex global event portfolios, depending on what your organisation needs.
Can ALTOUR support both corporate travel and meetings and events
Yes. ALTOUR brings corporate travel, meetings, events and incentives together within one business, which opens up a more connected approach across all of them. You can also keep using meetings and events as a standalone service if that suits you better.
Does ALTOUR only work with large global organizations
No. ALTOUR supports organisations and events of all sizes, from one-off projects through to ongoing portfolios and global program. The idea is to give you global capability when you need it while keeping the flexibility and personal attention you’d expect from a specialist team.
What is ALTOUR iQ
ALTOUR iQ is ALTOUR’s integrated intelligence platform. It connects event activity with budgets, financial governance, reconciliation and measurement, giving clients a clearer view of event performance and business impact.
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For any other enquiry, please reach out: https://altour.com/contact/
